Video keeps growing in new formats and size:
100x the amount of raw footage per production
13 to 26 episodes online at the same time (e.g. House of Cards)
2.5 billion video-ready smartphones and growing
I don’t even have to say anything about growing video resolutions (4K, 6K, 8K) and it’s already clear that I’m talking about the New And Bigger Show (aka the National Association of Broadcasters Show).
Digital video, streaming, mobile, and on-demand are creating a flood of content, but the infrastructure has been slow to change. The media industry has had software-based products like StorNext and appliances like Isilon for over a decade, but storage silos have only grown, and collaborators are still shipping tapes and hard drives to each other. People we talked to at the show were unanimous in demanding a fresh approach.
The message was clear with post houses and everyone that does production. Tier 1 environments are growing out of control without a nearline storage strategy (we call it active archive, but nearline is the same concept).
Create an active archive if you don’t have one
If customers already have nearline storage, their current technologies are not able to scale any longer.
Increase the size of your nearline, without sacrificing performance or simplicity
Even if customers haven’t maxed out their nearline storage, they aren’t able to get to it from multiple sites. They still end up shipping tapes and disks, or using point-to-point transport acceleration tools.
Upgrade your nearline to support multi-site workflows as a single storage environment
The idea of software-defined storage like Scality RING is still new for many in the Broadcast and Media and Entertainment industries, but the advantages are obvious. You can leverage any standard x86 servers just like Google and AWS have done for years. This brings the overall costs within reach for anyone with a petabyte or more of online or offline content (just about any moderate-sized production company). You can scale capacity and performance nearly limitlessly, which addresses the maxed-out existing nearline storage environments (stuck at 1-2 petabytes).
The end result:
- Tier 1 capacity can be capped, stopping the high cost acquisition and higher operating costs of Tier 1.
- New, more expansive, and longer running content can be kept online for fast retrieval, at near the cost of tape (Active Archives), and arguably cheaper over time. This increases production efficiency and opens up new monetization and business models. As some of our customers are discovering, at scale, Tier 2 can be faster than Tier 1.
- Tier 2 (Nearline) can be accessible across multiple sites as one logical system. This supports more consistency across business units, increases efficiency and disaster protection, and improves collaboration.
- Existing tape libraries can then assume the role of cold archives, and eventually be decommissioned or at least reduced.
“New And Bigger” was eye-opening for the scope of opportunities and the scale of content. And there is nothing like translating the “Digital Universe” numbers down to a single customer conversation. Thanks for a fantastic show.
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